Are you really hungry for that?
Palpability is a main external factor that effects our hunger.
And while it might seem easy enough to say, “I like eating this food,” there are so many unknown influences that we have no control over when it comes to palpability due in part to our food industry.
A bag of Cheetos for exmaple.
This “food” is made in laboratory - watch this video by a familiar face - Double Dare host Marc Summers as they explain those who process. https://youtu.be/BTE7Uvm60IM
and a video reminder of Double Dare https://youtu.be/XEZCY95JliY. How I would love to do this show with my kiddos 😆.
To make Cheetos, in addition to modifying the structure of corn to make them puff, the manufacturer needs to add a lot of, duh, additives to make them palpable. With the addition of newer engineering capabilities companies are banking on the tools they have and make these additives addictive.
yeah, meaning that you want to eat them over and over again because the highlight pleasure centers in your brain. For example, heroine is a highly addictive substance, almost addictive as sugar.
The addiction recipe is simple too, just a special combination of fat, salt and sugar. It is also the recipe that makes them so delicious irresistible and builds consumer retention. “Once you Pop you can’t stop” or what’s the old line from Lays? Best you can’t just eat one. It sorta sounds like a dare to me …. I think I’ll take they physical challenge Marc.
What are the addictive additives?
Jennifer Kaplan, instructor of the course Introduction to Food Systems at the Culinary Institute of America in St. Helena, California. "Food scientists know this and create ingredients that are far higher in fat and sugar than occur in nature. The most common such sugar is high-fructose corn syrup and is therefore intrinsically addictive." ….like pasta sauce, are now artificially sweetened to keep consumers craving the product, with sugar levels that can rival those found in packaged desserts.
1) High Fructose Corn Syrup
“HFCS was shown in a 2013 study to be as addictive as drugs, like cocaine or heroin, with salt proven to have similarly addictive, opioid-like qualities.“
2) Sugar
We all know how sugar is massively addictive "Making items highly palatable is just the beginning," explains chef and registered dietitian Jessica Swift, who holds an MSc in nutritional sciences. "Pumping food full of sugar to the person with the sweet tooth is what junk food companies strive for. Having that sugar could release dopamine, the feel-good hormone in the brain, which associates that food with pleasure — causing the body to crave more."
That feel-good sensation will keep you hooked on certain foods, which will bring instant comfort when consumed. "Wanting to repeat that pleasure is natural, and this can lead to over-consumption of said food," says Swift.
3) Salt
widly used as a preservative, salt is also added to maintain color and flavor
”Australian neuroscientist Craig Smith has studied the effect of salt cravings in humans for years, concluding that eating excessive amounts of sodium makes people crave salt more, and those who eat less junk food can benefit from lower salt cravings and therefore fewer of the negative effects associated with too much salt consumption.”
"Salt is extremely addictive, just as much as sugar. The more you consume salt, the more you crave it, and manufacturers realize this," says Rennix. "They continue to add salt to foods because they want you to continue to purchase [their products]. It doesn't matter if the salt is white, pink, sea salt or crystallized — it all has the same effect on one's body."
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Salt is also extremely addictive too. The more salt you consume, the more you want to consume and well there your on a salt hamster wheel.
The #takeaway:
Processed food is NOT food for fuel.
Please know that this form of food is designed to play into your human weaknesses and keep you consuming (and keep you buying more #customerrention ).
You can take back your power but choose it to consume these foods more intentionally (vs habitually).
how else to help?
Don’t buy processed foods
Consume processed foods with plenty of fluids
avoid high sodium & high sugar content foods